James Deane X Pure Cork

In October 2024 James Deane (Castletownroche, Co.Cork) stood on the edge of making motorsport history as the first ever driver to win 4 Formula Drift USA Pro Championships. With such an iconic and historic moment of sporting achievement on the cards, James embraced the opportunity to use his profile to promote the tourism brand of his home county, PURE CORK, at the Los Angeles finale.
Working within a very tight timescale and across multiple time zones, Fenit Without were trusted by James and his team to negotiate a deal with Pure Cork and optimise the promotional opportunity that this event provided.
James' success in LA generated global awareness for Pure Cork across multiple broadcast mentions & widespread Irish national media coverage. On social media, James Deane content for the week surrounding the event reached in excess of 5 million, generated over 56k interactions and delivered an equivalent media/advertising value of $469,000.
As James now prepares for his 2025 season, in both Europe and USA, we can expect some exciting announcements. In the meantime check out the links above and spread the good news of an Irish motorsport icon who has achieved something truly remarkable, all with typical 'Pure Cork' humility.